Adobe expects that purchases made through smartphones this holiday season will overtake those made by desktops for the first time. Most shoppers did their browsing and buying on their phones, with mobile purchases accounting for $5.3 billion in sales. It’s a testament to the hard work retailers have done to streamline journeys and deliver satisfying experiences.”Īdobe Analytics, which tracks US online shopping, reported a record $9.8 billion in Black Friday sales, up 7.5% from 2022, driven by surging demand for electronics such as televisions, smart watches and audio equipment.

“Consumers are again finding joy in brick-and-mortar shopping, seeing it as an experience to be shared with loved ones. “Though we anticipated an increase, in-store shopper traffic outperformed our expectations,” Grant Gustafson, head of retail consulting and analytics at Sensormatic, said in a statement. This is a turnaround for retailers, the company said, as foot traffic has been down an average of 2.4% this year. However, Sensormatic Solutions, which tracks shopper traffic at brick-and-mortar stores, found that visits on Black Friday were up 4.6% from 2022.

In-store sales jumped a little more than 1%, while e-commerce led the charge with an increase of 8.5%. Whether they jostled through brick-and-mortar stores or toggled between tabs and virtual carts, holiday shoppers were eager to participate in Black Friday this year.īoth in-store and online retail sales increased year-over-year unadjusted for inflation, according to Mastercard’s SpendingPulse insights, which noted that apparel, jewelry and restaurant categories saw considerable spikes.

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